Amazon chained the door to AI shopping. Walmart left the welcome mat out.

The rules depend on the store. Meta's shopping agent Muse launched Sep 8, 2026, passed 2.5M downloads by Sep 21 (Sensor Tower via eMarketer), and Amazon cut it off on Sep 20 - a popup telling users "…

Source: Major Matters, Sep 25 2026 (92-retailer agent scan: 42 of 92 won't serve an agent the homepage) + ADWEEK Sep 21 2026 (Amazon blocks Muse) + GeekWire, The Verge, eMarketer Oct 1 2026

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